AI brand monitoring across ChatGPT, Claude, Perplexity & AI Overviews

Siftly is an AI brand monitoring platform that runs your customer prompts daily across 4 major AI engines.

Read the guide on what AI brand monitoring is and why AI brand monitoring matters.

What we track

Every AI response, parsed across six dimensions

AI brand monitoring is the practice of tracking how AI assistants — such as ChatGPT, Claude, Perplexity, and Google AI Overviews — mention, cite, rank, and describe your brand, then acting to improve that visibility. Siftly breaks down each answer so you can move from are we mentioned to are we mentioned correctly, prominently, and ahead of competitors.

Comparing vendors? Read how to choose an AI brand monitoring tool.

Comparing categories? See AI brand monitoring vs social listening.

Dimension	What it measures	What it tells you
Mention rate	% of responses that include your brand for a prompt	Whether you’re in the consideration set at all
Mention position	1st, 2nd, or 3rd+ in the response	First-position mentions get disproportionate click-through
Sentiment	Positive, neutral, or negative framing	Whether AI talks about you favourably or as an afterthought
Hallucination flag	Whether the description matches your real product	When AI is misinforming buyers about your features or pricing
Competitor co-occurrence	Which brands appear alongside you	Your real competitive set, as AI sees it
Source citation	Which of your URLs AI cites	Which pages actually drive your AI visibility

Sampling rigor

Why one AI check isn’t enough

If your brand appears in 4 of 10 runs for the same prompt, your real mention rate is 40%. A single-shot checker reports 0% or 100% depending on the run it happened to capture, and both are wrong.

Sample Variance

Siftly samples each prompt multiple times to show how much your visibility swings run-to-run for the same buyer question.

Platform Variance

Siftly compares those sampled results across ChatGPT, Claude, Perplexity, and Google AI Overviews so you can see how differently each engine treats your brand.

Multi-sampling is what turns noisy AI snapshots into a real trend line. It also produces the two consistency metrics single-shot tools cannot produce.

How it works

How Siftly monitors your brand

Siftly turns customer prompts into daily, sampled answer data, then shows where your brand is visible, missing, or described incorrectly.

Define your prompts

Create 5–50 prompts that mirror what your customers actually ask AI. Siftly also suggests prompts based on your industry.

Query every engine daily

Your prompts run across all four engines on a schedule (daily by default). Each response is captured, parsed, and stored.

Sample to control variance

Because LLM answers vary between runs, Siftly samples each prompt multiple times a day — giving you a true mention rate, not one noisy snapshot.

Analyze automatically

Each response is scored across the six dimensions — mention, position, sentiment, hallucination, competitors, and citations.

See it in your dashboard

View trends, competitive positioning, and platform-by-platform breakdowns by prompt, topic, and engine.

Act on the gaps

Siftly shows why certain brands get mentioned more, and helps you close the gap with GEO content.

What makes Siftly different

Monitoring isn’t enough. Siftly runs the full loop.

Most tools tell you that you were mentioned, then stop. Siftly goes from insight to action to measurable revenue.

Insights

Know where you stand

Track visibility across all four engines daily, see which competitors AI picks instead of you, and see which sources AI pulls from to build its answer.

Actions

Close the gap

AI-citable content you publish to your CMS in one click, social comments that get you mentioned in cited threads, and Citation Outreach — Siftly finds the high-authority third-party pages AI trusts, identifies the author, and earns you a mention.

Results

Follow it to revenue

Most tools stop at “mentioned.” Siftly tracks when AI crawls your pages, when you’re mentioned, and when real people click through — Crawled → Mentioned → Clicked.

Crawled

via Cloudflare

Mentioned

via Siftly

Clicked

via GA4

Revenue

Most tools stop at “mentioned.” Siftly follows it to the click — and the revenue.

Hallucination detection

Catch what AI gets wrong about you

Siftly flags every response where the description of your product, pricing, or capabilities doesn’t match reality — before it reaches thousands of buyers.

A confident, incorrect answer does more damage than no mention at all. If ChatGPT says you cost $499/month when you charge $99, a buyer disqualifies you before opening your site. Siftly compares each response against a structured profile of your real product and surfaces mismatches as a dedicated alert stream.

Illustrative — alert stream

Pricingflag

Featuresflag

Integrationsok

Positioningok

Alerts

Real-time alerts, wherever you work

Configure thresholds per platform, topic, and competitor. Alerts go to Slack, email, or any webhook.

Alert	Triggers when
Mention rate drop	Your mention rate for a key topic falls below your threshold
Competitor surge	A tracked competitor’s mention rate jumps week-over-week
Hallucination detected	An AI response describes your product incorrectly
Sentiment shift	Average sentiment turns neutral-negative on any platform
New / lost citation	An engine starts — or stops — citing one of your URLs

Proof

From invisible to recommended

This isn’t theory — most teams see a 3× improvement in AI visibility within 30 days.

5× Perplexity visibility · 2× Google organic

“Before Siftly, we had almost no visibility into how AI platforms were discovering and recommending us. Several of our best-performing pages are content Siftly created.”

Rohan Madappa

PMM, Inkle · USA

3.5× ChatGPT · 9× Google AI Overview visibility

“Siftly made AI search visibility measurable. They identified our content gaps, helped us close them, and we started getting leads who found us through ChatGPT.”

ND Kalu

Owner, Tidal Loans · USA

From invisible to #9 in AI search

“Within a month we went from not showing up at all to ranking #9, with gains across Google AI Overviews, Perplexity, and ChatGPT.”

Manuel

GTM, Domu · USA

Which AI engines Siftly tracks

Coverage

Siftly tracks your brand across the four major AI engines, every day. Segment results by model, location, and topic.

ChatGPT

GPT-4o, GPT-5, o1, and ChatGPT Search — mentions and linked citations tracked separately.

Google AI Overviews

The AI answer layer above Google search, powered by Gemini — whether you show up for AI-answered queries.

Perplexity

A citation-heavy answer engine — reveals which of your pages get cited, and how often.

Claude

Detailed, comparative answers, where mention positioning matters most.

How it works

Time to value, not time to configure

Day 1

Connect your brand

Add your company, competitors, and the topics you care about. Siftly generates monitoring prompts tailored to your market.

Day 1

First insights

Once the first pipeline run completes, see your brand rankings, platform-level visibility, and competitive benchmarks across ChatGPT, Claude, Perplexity, and Google AI Overviews.

Week 1

Act on the data

Identify your highest-impact content gaps and start tracking the impact of every move on your AI visibility.

Ongoing

Export to your stack

Push alerts and reports into Slack, email, or webhooks. Surface AI brand intelligence wherever your marketing team already works.

FAQ

Siftly monitors brand mentions across ChatGPT (GPT-4o, GPT-5, o1, and ChatGPT Search), Anthropic's Claude (Sonnet and Opus), Perplexity AI, and Google AI Overviews. Runs happen on a regular cadence so you can compare visibility across platforms, topics, and time.

Yes. Siftly's monitoring includes competitor tracking by default — benchmark your brand's AI mention frequency, sentiment, and positioning against an unlimited competitive set across every monitored platform.

Yes. Siftly compares every AI response against a structured profile of your real product (pricing, features, integrations, positioning) and flags any mismatch as a dedicated hallucination alert. You'll know the first time ChatGPT invents a feature you don't have or misstates your pricing — before that response reaches thousands of buyers.

Siftly runs your monitoring prompts on a configurable schedule (daily by default) across every supported AI platform. You see the new results in your dashboard as soon as the run completes.

Share of voice in generative AI is the percentage of relevant prompts where your brand is mentioned divided by the total mentions of your brand plus competitors. Siftly calculates this automatically across every monitored platform — see our dedicated share-of-voice feature for breakdowns by topic, platform, and time.

Free AI visibility audit

Your next customer is already asking AI

See how ChatGPT, Perplexity, Gemini, and Google AI describe your brand today — no signup, about 30 seconds.

Run my free audit Book a demo

Written by the Siftly team · Reviewed by Chalam PVS, Co-founder & CEO · Updated 8 June 2026