Measure your brand's AI conversation share
Quantify what percentage of AI-generated recommendations include your brand, and how that share changes over time.
Leaderboard
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Know exactly how much AI airtime your brand owns
Overall and per-platform SOV
One number that tells you if your brand is winning or losing AI mindshare — broken out by ChatGPT, Claude, Perplexity, and Google AI Overviews.
Watch SOV shift over time
Daily, weekly, and monthly trend lines. See exactly which content launches or competitor moves shifted your share — and by how much.
Drill down to the signal behind the number
SOV vs every competitor
Compare your share directly against every tracked competitor. Identify who's gaining ground and who's fading — per platform, per topic.
Find weak topics to improve
See which prompt categories are your strongest and weakest. Low-SOV topics are the highest-return targets for your next content push.
What Is AI Share of Voice?
AI Share of Voice (SOV) measures the percentage of AI-generated responses that mention your brand relative to all brand mentions in your competitive category. It's the most direct metric for answering the question: "When AI recommends products in my space, how often is my brand included?"
Traditional Share of Voice tracked advertising impressions and media mentions. AI Share of Voice tracks something far more influential in 2026: which brands AI platforms actively recommend to users who are researching, comparing, and making purchase decisions.
How Siftly Calculates AI Share of Voice
Siftly calculates AI SOV by running your prompt library daily across all monitored platforms, counting brand mentions per response, and computing your share as a percentage of total mentions across all tracked competitors.
- 1Define your competitive setAdd the competitors you want to measure against. This list becomes the denominator for your SOV calculation — "mentions of your brand" as a percentage of "mentions of you plus every tracked competitor".
- 2Run prompt-based measurementYour prompt library (representing real customer questions) is executed across ChatGPT, Claude, Perplexity, and Google AI Overviews on a regular cadence.
- 3Count and categorize mentionsEvery brand mention in every response is counted and tagged with metadata: platform, prompt category, sentiment, and mention position.
- 4Calculate SOVYour brand's mentions are divided by total mentions to produce SOV percentages — overall, per platform, per topic, and per time period.
SOV Formula
AI SOV = (Your Brand Mentions ÷ Total Brand Mentions in Category) × 100SOV Breakdown Dimensions
| Dimension | Example | Strategic Use |
|---|---|---|
| Overall SOV | Your brand: 28% across all prompts/platforms | Headline metric for executive reporting |
| Platform SOV | ChatGPT: 35%, Perplexity: 18% | Identify which platforms need optimization |
| Topic SOV | "Pricing" prompts: 40%, "Features" prompts: 15% | Find content gaps by topic area |
| Trend SOV | SOV grew from 22% to 28% over 90 days | Measure impact of GEO campaigns |
How to Grow Your AI Share of Voice
Increasing AI SOV requires a multi-pronged approach that combines content optimization, authority building, and ongoing monitoring:
- 1Identify low-SOV topicsUse Siftly's topic-level SOV breakdown to find prompt categories where you underperform. These are your highest-return optimization targets.
- 2Create definitive content for each weak topicBuild comprehensive, data-rich pages that address each topic area better than any competitor. Use GEO Content tools to structure it for AI extraction.
- 3Build third-party authorityAI models learn from the broader web. Guest posts, industry reports, directory listings, and press coverage that mention your brand all contribute to your AI entity recognition.
- 4Measure weekly, optimize monthlyTrack SOV changes weekly to detect trends early. Conduct monthly strategy reviews to adjust content priorities based on what's moving the needle.
How it works
Time to value, not time to configure
Define your competitive set
Add the competitors you want to benchmark against. Siftly uses this list as the denominator when it computes your share of AI mentions.
Get your first SOV snapshot
Once the first pipeline run completes, see your overall SOV, platform-level SOV, topic-level SOV, and head-to-head competitive breakdown.
Grow your share
Target low-SOV topics with GEO-optimized content. Watch weekly as your share compounds across platforms and prompt categories.
FAQ
Frequently asked questions
What is AI Share of Voice?
AI Share of Voice (SOV) measures the percentage of AI-generated responses in your category that mention your brand, compared to the total mentions of all tracked brands. If ChatGPT mentions your brand in 30 out of 100 relevant responses, your AI SOV is 30%. It's the AI equivalent of traditional Share of Voice used in advertising and PR.
How is AI SOV calculated?
Siftly calculates AI SOV as: (Your brand mentions / Total brand mentions across all tracked competitors) x 100, measured per prompt category and per AI platform. This gives you both an overall SOV and topic-specific SOV breakdowns.
What's a good AI Share of Voice?
Benchmarks vary by industry competitiveness and how many brands operate in your category. As a general rule, the market leader in traditional search typically holds 25-40% AI SOV. If your AI SOV significantly trails your traditional market share, there's an optimization opportunity.
How often should I check my AI SOV?
Weekly monitoring catches trends early; monthly reviews are typically enough for strategic decisions. Siftly refreshes your SOV data on a regular cadence so you can pick whatever check-in rhythm matches your team.
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Ready to see Share of Voice in action?
See how Siftly can transform your brand's AI search visibility.