ChatGPT Visibility Tracker — Track Your Brand in ChatGPT
Siftly is a ChatGPT visibility tracker that shows exactly when ChatGPT mentions, cites or recommends your brand — and which competitors it names instead. Run the prompts your buyers actually ask, check your brand's visibility across every ChatGPT response, track mentions over time, and get alerted the moment your visibility changes.
New to AI visibility? Read the GEO guide.
Track how ChatGPT names your brand
ChatGPT visibility tracking monitors how often and how prominently ChatGPT mentions your brand when buyers ask for recommendations, comparisons, and answers in your category. Siftly automates the prompts, records ChatGPT's responses, and turns them into metrics you can act on: mention rate, answer position, share of voice, cited sources, and sentiment.
How often, how favourably
ChatGPT visibility measures how frequently ChatGPT names you and how positively it frames you when buyers ask for recommendations.
Two distinct modes
It splits into Conversational and ChatGPT Search answers — each earned, and fixed, differently.
Tracked, then fixed
Siftly tracks both daily, flags wrong or missing mentions, and plugs the gaps straight into GEO Content.
Why ChatGPT visibility matters
Buyers increasingly open ChatGPT — not Google — to shortlist tools and vendors. When someone asks for a recommendation, ChatGPT returns a short, confident answer naming a handful of brands.
900M weekly users
ChatGPT serves 900 million weekly active users (OpenAI, February 2026) — many now ask it to shortlist tools and vendors.
AI-assisted shortlists
Buyers use AI to compare products before they ever reach your site, narrowing their shortlist inside the answer.
0 clicks if unnamed
If your brand isn’t one of the names ChatGPT returns, you’re invisible at the moment of decision. There’s no page two to climb.
Why one ChatGPT check isn’t enough
ChatGPT doesn’t return the same answer to the same prompt twice. Ask “what’s the best CRM for startups?” five times and you’ll often get five different answers — different brands, different ordering, different cited sources.
Answers vary every run
Different brands named, different ordering, different cited sources — by design, from temperature, model routing, and live retrieval.
Variance is model-specific
GPT-4o, GPT-5 and o1 don't name the same brands at the same rate for the same prompt, and ChatGPT Search diverges again. Siftly reports a mention rate per model with confidence intervals, so a drop is a signal rather than a coin flip.
Siftly samples all day
Each prompt runs many times daily across GPT-4o, GPT-5, and o1, and across Conversational vs Search — a true rate with confidence intervals.
Everything you need to monitor ChatGPT visibility
One place to see how ChatGPT represents your brand — mentions, ranking, sources, sentiment, and competitors.
ChatGPT mention tracker
Monitor exactly when — and how often — ChatGPT mentions your brand across the prompts your customers actually ask.
ChatGPT rank tracking
See where your brand appears in ChatGPT answers and how that position moves week over week, like a rank tracker for AI search.
Citation & source tracking
ChatGPT Search links its sources; Conversational rarely does. Siftly logs the URLs behind every linked answer.
Learn more →Sentiment analysis
Read how ChatGPT frames you — enthusiastic, hedged, or dismissive — and flag descriptions that don't match your product.
Real-time alerts & drop detection
Alerts when your ChatGPT mention rate crosses a threshold you set, per model and per prompt.
Prompt-level visibility
Drill into any individual prompt to read the full ChatGPT response and see precisely how your brand is represented.
Location & language segments
Check brand visibility in ChatGPT by country and language — compare the USA, UK, Germany, and more side by side.
ChatGPT Conversations vs ChatGPT Search
ChatGPT answers in two modes, and your visibility in each is earned differently.
| Aspect | ChatGPT Conversational | ChatGPT Search |
|---|---|---|
| Data source | Model training data (knowledge cutoff) | Live web search results |
| Citations | Rarely includes URLs | Includes source links |
| Freshness | May be outdated | Pulls current pages |
| Mentions based on | Training-data prominence | Current SEO ranking + content quality |
| Optimization lever | Brand authority, PR, entity recognition | SEO + GEO content |
Most trackers lump these together. Siftly separates them and lets you segment by engine, location, and topic — so you know which ChatGPT you’re losing in, and what to fix.
ChatGPT visibility vs Google rankings
If you rank #1 on Google, are you visible in ChatGPT? Not necessarily. Google ranks pages; ChatGPT synthesizes an answer and names a few brands.
Google ranks pages
Ten blue links ordered by relevance and authority. You can climb to page one and win the click.
ChatGPT names brands
One synthesized answer names a handful of brands. There’s no page two, and a #1 Google rank doesn’t guarantee you’re named.
Different levers
Conversational reflects training-data authority; ChatGPT Search favours citable, well-structured sources — not always Google’s order.
Turn visibility gaps into work your team can prioritize
This page focuses on measurement: where ChatGPT mentions you, who it names instead, and which sources shape the answer. For the broader improvement method across AI engines, use the engine-by-engine guide.
The full engine-by-engine method →From tracking to fixing: GEO Content
Tracking tells you where you’re losing; fixing it is a separate job. Siftly’s GEO Content tools turn low-visibility prompts into briefs and content designed to get cited by AI engines.
Compare ChatGPT mention tracking tools
If you are comparing trackers, use the dedicated ChatGPT tools listicle for scoring criteria, category fit, and trade-offs across vendors. This feature page stays focused on what Siftly tracks inside ChatGPT.
Start with the best tools to track mentions in ChatGPT, then see how Siftly compares to Otterly, Peec, and Profound.
Time to value
From signup to your first ChatGPT visibility baseline in days — not a weeks-long setup.
Connect your brand
Add your brand, competitors, and the prompts your buyers actually ask.
Baseline both modes
See your first ChatGPT visibility baseline across Conversational and Search.
Find the gaps
Read mention rate, position, sentiment, and the competitors named instead of you.
Act & monitor
Publish where you’re losing and catch mention-rate drops through Slack and email alerts.
FAQ
Free AI visibility auditYour buyers are already asking ChatGPT
See how ChatGPT describes your brand today — and which competitors it names instead.
Explore more features
AI Brand Monitoring
Siftly is an AI brand monitoring platform that runs your customer prompts daily across 4 major AI engines. It flags every mention, position, sentiment, hallucination, and competitor co-occurrence in one dashboard.
Open pageAI Citation Tracking
See which URLs get cited when AI platforms discuss your brand, competitors, and industry topics.
Open pageCompetitor Benchmarking
Compare how AI platforms position your brand vs. competitors: platform, topic, sentiment, and mention frequency.
Open page
